Case Studies

Selected Works

A selection of real-world cases shaped by practical execution, responsibility, and decision-making under real constraints.

Each case reflects not only what was done, but how and why decisions were made.

Digital Marketing Execution

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Planning and executing digital marketing strategies with a focus on measurable outcomes, data analysis, and continuous optimization.

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Public Relations & Media Communication

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Managing communication with media and stakeholders under time pressure, ensuring accuracy, responsibility, and brand consistency.

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SEO & Website Optimization

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Improving website structure, content, and visibility through SEO-driven strategies aligned with long-term performance goals.

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Brand-Sensitive Environment

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Executing communication and marketing initiatives within strict brand and organizational constraints where mistakes carry real impact.

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Practice-Led Decision Making

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Applying accumulated experience to real situations, focusing on judgment, prioritization, and decisions shaped by context rather than theory.

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Each case can be read independently. Focus on the decision-making process rather than outcomes alone.

Aur-Anggoon Aiempaphad (Peach)
Digital Marketing & PR Practitioner
Practice-led | Execution-focused

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