Selected Works

Case Studies

A selection of real-world cases shaped by practical execution, responsibility, and decision-making under real constraints.


Each case reflects not only what was done, but how and why decisions were made.

Digital Marketing Execution

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Corporate / Performance-driven Environment

Aligning strategy with measurable outcomes under data-driven constraints.

→ View Case

Public Relations & Media Communication

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Time-sensitive Communication Context

Managing accuracy and responsibility under media and public scrutiny.

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SEO & Website Optimization

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Long-term Digital Infrastructure

Improving structure, content, and visibility under technical constraints.

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Brand-Sensitive Environment

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Corporate & Organizational Context

Executing communication where mistakes carry long-term brand impact.

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Practice-Led Decision Making

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Cross-functional Professional Context

Applying judgment and prioritization shaped by accumulated experience.

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Each case can be read independently. Focus on the decision-making process rather than outcomes alone.

Aur-Anggoon Aiempaphad (Peach)
Digital Marketing & PR Practitioner
Practice-led | Execution-focused

89/213 Soi Sukhumvit 64, Phra Khanong Tai,
Phra Khanong, Bangkok 10260

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